Pricing Strategy
Strategic Pricing Audit
Unlock hidden revenue by making your pricing work smarter.
Many businesses undercharge, over-discount, or struggle to justify their fees, all of which erode margin and credibility. Our Strategic Pricing Audit is designed to shine a light on where your pricing strategy is holding you back and show you exactly where improvements can drive profit.
What you’ll get:
- A full review of your current pricing, customer value perception, and margin performance
- Competitor and market benchmarking to see how you stack up
- Specific pricing recommendations tailored to your positioning and business goals
Perfect for:
Businesses with inconsistent pricing, stagnant revenue, or pressure on profit margins.
Outcomes:
- Increased confidence in pricing decisions
- Clear roadmap for commercial improvements
- Stronger positioning in the market
Fractional Head of Pricing
Ongoing pricing leadership without the full-time cost.
For many growing businesses, pricing is a strategic lever – but no one owns it properly. Our Fractional Head of Pricing service embeds pricing leadership into your business to drive commercial rigour, testing, and results without hiring in-house.
What you’ll get:
- Regular strategy development sessions
- Hands-on testing and optimisation of pricing models
- Performance tracking and team enablement
Perfect for:
SaaS, e-commerce, and services businesses that need commercial expertise but aren't ready for a full-time hire.
Outcomes:
- Improved pricing decisions based on data
- Reduced discounting and stronger margins
- Commercial capabilities built into your team
Pricing Psychology Workshop
Help your team sell on value, not price.
If your sales or client-facing teams lack confidence when it comes to pricing, this workshop will change that. Grounded in behavioural economics, our workshop shows teams how to present pricing more effectively and handle pushback like pros.
What you’ll get:
- Half- or full-day live session (virtual or in-person)
- Practical techniques based on real-world pricing psychology
- Exercises and frameworks your team can use straight away
Perfect for:
Sales, marketing, or client service teams in any B2B setting.
Outcomes:
- Stronger pricing conversations
- Less discounting under pressure
- Improved client trust and outcomes